TokenFi Launches U.S. Campaign With Times Square Billboard and National TV Coverage
Partnership with New to The Street to broadcast across 219 million American households
TokenFi has launched a nationwide media campaign in the United States through a three-month partnership with financial news network New to The Street, combining television interviews, advertising, and large-scale billboard promotion in New York City.
The agreement includes bi-monthly interviews on Fox Business and Bloomberg Television, providing exposure to an estimated 219 million households. Alongside these segments, TokenFi commercials will air more than 100 times each month across CNBC, Fox Business, and Bloomberg during regular business hours. An additional 50 Bloomberg slots are planned for the second month of the campaign.
A central element of the rollout is the takeover of the Reuters digital billboard on 42nd Street in Times Square, where TokenFi promotions will appear 20 times an hour for four weeks each month. The campaign will also feature related projects, including Floki and Valhalla.
Footage from the broadcasts will be published on New to The Street’s YouTube channel, which has over 3.4 million subscribers, and circulated across its social media platforms. Monthly press releases and syndicated updates will be sent to major business news outlets such as ABC, NBC, CBS, and Fox.
In addition to the media coverage, TokenFi plans to meet investors through events in New York, including presentations to brokers, family offices, and retail participants.
Vince Caruso, chief executive of New to The Street, said the initiative aims to introduce TokenFi to both institutional and retail audiences through a mix of broadcast, digital, and outdoor exposure.
The campaign begins in October 2025, with interviews scheduled to air during evening programming on Fox Business and Bloomberg Television.