Category: Blockchain

The Binary Holdings Secures $5 Million Investment from ABO Digital to Expand Decentralized Network

Partnership to Drive Growth Toward a Billion Users by 2025

The Binary Holdings, a decentralized technology firm valued at $16.9 billion, has announced an investment of up to $5 million from ABO Digital, a firm specializing in alternative financing for cryptocurrency projects. The funding is expected to accelerate the expansion of The Binary Holdings’ decentralized network, which aims to integrate Web2 and Web3 infrastructures and serve one billion users by 2025.

Headquartered in Dubai, The Binary Holdings operates a global ecosystem connecting 169 million users across industries such as payments, gaming, and digital commerce. The company is leveraging its proprietary platform, The Binary Network, to enable seamless, cross-border transactions and interactions. A key feature of the platform is BNRY, its unified digital currency designed to facilitate frictionless transactions among users, businesses, and service providers.

With agreements in place with seven major telecommunications companies and an expanding network of non-telecom partners, The Binary Holdings is establishing itself as a leader in decentralized digital commerce. The company’s infrastructure supports interoperability, allowing users and businesses to interact without barriers between platforms or national borders.

Launch of Millenia Digital Bank

As part of its expansion, The Binary Holdings plans to launch Millenia, a digital bank designed for cross-border payments and remittances, in Q2 2025. Millenia will offer a low-cost, fast, and transparent platform powered by The Binary Network’s decentralized infrastructure. BNRY will serve as the primary currency for transactions, underscoring the network’s focus on interoperability and accessibility.

Expanding Blockchain Ecosystem

The Binary Holdings is also collaborating with multiple blockchain networks to support decentralized applications (dApps). Partnerships with over seven Layer 1 and Layer 2 blockchains enable developers to access the company’s growing user base and infrastructure. This strategy aims to bridge the gap between Web2 and Web3, fostering the widespread adoption of decentralized technologies.

“The Binary Holdings is setting a new standard for global digital commerce,” said Siddharth Sahi, Chief Business Officer at The Binary Holdings. “With the launch of Millenia, support from ABO Digital, and our expanding partner network, we are committed to delivering innovative solutions that empower businesses and users worldwide.”

ABO Digital’s Support

Talal Samy, Investment Associate at ABO Digital, expressed optimism about the collaboration. “The Binary Holdings’ ability to scale and deliver real-world solutions aligns with our mission to foster the growth of decentralized technologies,” Samy said. “We are proud to support their efforts to drive Web3 adoption and create a more connected digital economy.”

Pioneering Decentralized Commerce

The Binary Holdings is positioning itself as a key player in the global digital economy, particularly in Southeast Asia and the Middle East. Its blockchain technology underpins innovations in decentralized finance, gaming, and digital commerce, creating a robust ecosystem that redefines business and payment processes. With a clear vision for mass adoption, the company is poised to lead the evolution of the decentralized digital economy.

The investment from ABO Digital marks a significant step in The Binary Holdings’ journey to mainstream adoption, with a focus on practical applications such as cross-border payments and decentralized commerce. The collaboration underscores the growing role of blockchain technology in shaping the future of the global digital landscape.

Floki’s Valhalla Launches Major Campaign at Dubai’s Mall of the Emirates

Blockchain Game Targets Growing Crypto Audience in the UAE

Valhalla, the blockchain-based Play-to-Earn massively multiplayer online role-playing game (MMORPG) by Floki, has partnered with Dubai’s Mall of the Emirates for a month-long branding campaign. The collaboration, announced on November 13, aims to strengthen Valhalla’s presence in one of the world’s fastest-growing cryptocurrency markets.

From November 15 to December 12, Valhalla’s branding will be featured across 93 digital screens in the Mall of the Emirates, a high-traffic shopping destination that attracts over 111,500 visitors daily. This strategic move provides Valhalla with an opportunity to reach a diverse audience of residents and international tourists.

The Mall of the Emirates, located on Sheikh Zayed Road, is one of Dubai’s most prominent landmarks. Spanning 255,489 square meters, it houses over 630 retail outlets, 80 luxury stores, and 250 flagship brands. Its popular attractions, including Ski Dubai, Magic Planet, and VOX Cinemas, alongside more than 100 dining options, make it a prime location for engaging with a broad demographic.

Expanding in a Key Crypto Market

Valhalla’s campaign in Dubai aligns with the UAE’s position as a leading hub for cryptocurrency adoption. Despite its relatively small population, the UAE recorded $34 billion in cryptocurrency transactions between July 2023 and June 2024, reflecting a 42% year-on-year growth, according to blockchain analytics firm Chainalysis.

Dubai’s rise as a global crypto hub has been supported by initiatives such as the Dubai International Financial Centre (DIFC) and the Virtual Asset Regulatory Authority (VARA), which provide favorable regulatory environments for blockchain enterprises. Valhalla’s campaign at the Mall of the Emirates positions the game to capitalize on this momentum, enhancing awareness of its Play-to-Earn ecosystem.

This initiative builds on Floki’s previous four-week campaign at WAFI Mall in Dubai, which began on November 8 and runs through December 5. By combining efforts across two prominent shopping destinations, Floki aims to strengthen its foothold in Dubai’s competitive crypto market.

The partnership with the Mall of the Emirates underscores Floki’s broader strategy to establish itself as a leading player in the region’s burgeoning blockchain economy.

FLOKI Launches Major Marketing Campaign in Dubai’s WAFI Mall

FLOKI is launching an ambitious four-week marketing campaign at Dubai’s WAFI Mall, showcasing its digital presence across the popular shopping complex from November 8 to December 5. The campaign will display FLOKI’s branding on 18 digital screens strategically located in high-traffic areas of the mall, aiming to connect with a significant daily audience of roughly 19,500 visitors.

The campaign is part of FLOKI’s broader promotional push in Dubai, as the brand seeks to enhance its visibility and engagement in the region. The screens, positioned throughout WAFI Mall’s extensive 2.5 million square feet of retail space, will capture the attention of both local shoppers and international visitors. Known for its unique Egyptian-inspired architecture, WAFI Mall features elaborate sphinx statues, pharaoh sculptures, and pyramid-shaped stained glass, which attract a steady stream of tourists and locals alike.

Since its opening in the early 1990s, WAFI Mall has been a staple of Dubai’s shopping scene, blending retail, dining, and entertainment. The mall hosts a variety of cultural events, exhibitions, and family-friendly attractions like KidZania, alongside popular dining spots including Biella, Asha’s, and the luxury wellness services of Cleopatra’s Spa and Pharaohs’ Club. Nearby, the five-star Raffles Dubai hotel enhances the area’s appeal, offering visitors a luxurious experience and further boosting foot traffic to the mall.

FLOKI, a community-driven cryptocurrency, aims to strengthen its global recognition through strategic marketing initiatives.

Floki Partners with OG Esports to Feature Valhalla in Competitive Gaming Arena

Floki Partners with OG Esports to Feature Valhalla in Competitive Gaming Arena

Blockchain-based game Valhalla to be highlighted as OG Esports jersey sponsor, expanding its reach in the esports industry.

Floki has announced a partnership with OG Esports to promote Valhalla, its blockchain-based metaverse game, within the competitive gaming scene. The collaboration will feature Valhalla as a jersey sleeve sponsor for OG Esports, prominently displayed at all upcoming events.

Valhalla, a massively multiplayer online role-playing game (MMORPG), blends open-world exploration with strategic turn-based combat, allowing players to earn rewards and unlock in-game advantages through skillful gameplay. The partnership aims to create new experiences and content for fans, further integrating blockchain gaming with traditional esports.

Brown Whale, Valhalla’s lead and core advisor, expressed enthusiasm for the partnership, highlighting the potential to “redefine the battlegrounds of the web3 and GameFi space.” Sujoy Roy, Head of Partnerships at OG Esports, echoed this sentiment, emphasizing the collaboration’s role in keeping OG Esports at the forefront of gaming innovation.

Valhalla is inspired by Norse mythology and features a vibrant open world where players can collect, train, and trade creatures called Veras. OG Esports, known for its championship-winning teams, continues to push the boundaries of competitive gaming with this latest venture into blockchain-based gaming technology.

Nottingham Forest F.C. Partners with Floki

Nottingham Forest F.C. Partners with Cryptocurrency Brand Floki for the 2024/25 Season

Premier League Team to Feature Floki Logo in High-Visibility Campaign Across Stadium and Media Platforms

Nottingham Forest Football Club, a historic name in English football, has announced a partnership with Floki, a cryptocurrency brand, for the upcoming 2024/25 season. The collaboration makes Floki the official cryptocurrency partner of the club, granting the digital currency extensive marketing rights across various platforms.

Under this partnership, the Floki logo will gain significant exposure during Premier League matches. It will be displayed on the LED boards visible during live broadcasts of all home games, ensuring that millions of viewers around the world, both in the stadium and watching on television, will see the brand throughout the season. Additionally, the Floki logo will feature on the interview and press conference backdrops used by Nottingham Forest, further embedding the brand into the club’s media presence.

Floki’s involvement extends beyond matchday visuals. The cryptocurrency will have a notable presence on Nottingham Forest’s social media channels, where it will be mentioned in key posts, including match results and substitution announcements for both the men’s and women’s teams. Furthermore, Floki will be integrated into the club’s matchday programs, with its logo prominently displayed on the cover and throughout the publication.

The partnership also promises fan engagement initiatives, with Floki offering opportunities such as signed merchandise and a chance to participate in a post-season “play on the pitch” event at Nottingham Forest’s stadium.

Paul Bell, Chief Operating Officer of Nottingham Forest, expressed enthusiasm about the collaboration, highlighting Floki’s innovative approach within the cryptocurrency sector. “We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season,” Bell said.

The partnership comes as the English Premier League continues to grow its global audience. In the 2022/23 season, the league attracted over 3.2 billion viewers across 190 countries, solidifying its position as the world’s most popular sports league. Nottingham Forest, with its rich history and strong social media presence, is set to provide Floki with a substantial platform for brand visibility.

Founded in 1865, Nottingham Forest is one of the few clubs in Europe to have won consecutive European championships, joining the ranks of teams like Real Madrid and Bayern Munich. The club boasts over 4.5 million followers on social media, offering Floki access to a broad and engaged audience.

Floki, known as the “people’s cryptocurrency,” has gained global recognition through strategic marketing efforts and now counts over 490,000 holders. The brand’s partnership with Nottingham Forest marks a significant step in its efforts to become a leading name in the cryptocurrency market.

Revolut Expands Crypto Offerings with Inclusion of FLOKI Token

Europe’s Leading Fintech Platform Allows 40 Million Users Access to Emerging Cryptocurrency

In a significant expansion of its cryptocurrency portfolio, Revolut, a frontrunner in Europe’s neobank sector, has added the FLOKI token to its platform. This move opens up avenues for over 40 million users across more than 150 countries to engage with the FLOKI cryptocurrency using major fiat currencies like the British Pound, Euro, and US Dollar.

The integration of FLOKI into Revolut’s trading platform is part of the token’s broader strategy to increase its global footprint. This listing is expected to enhance the accessibility of FLOKI, potentially increasing its adoption among Revolut’s substantial user base.

FLOKI has been making headlines recently, not only for its new listing but also for trending on the social media platform X, where it has captured significant attention. The cryptocurrency’s visibility was further boosted earlier this year when it was named the official cryptocurrency partner for the World Table Tennis Championship in South Korea.

In addition to these promotional endeavors, FLOKI has been focused on expanding its usability and integration into everyday commerce. It recently announced integration with Binance Pay, which allows merchants to accept FLOKI as payment, further cementing its utility in real-world transactions.

Moreover, FLOKI secured a partnership last month with Carbon Browser, a burgeoning Web3 browser with over seven million downloads. This collaboration is aimed at leveraging Carbon Browser’s daily active user base of about 62,500 to increase exposure and usage of the FLOKI token.

About FLOKI: Dubbed the “people’s cryptocurrency,” FLOKI is not only a utility token but also a key component of the Floki Ecosystem. With a vision to be the most recognized and most used cryptocurrency worldwide, FLOKI focuses on utility, community engagement, philanthropy, and robust marketing initiatives. Currently, the token boasts over 460,000 holders and has achieved global brand recognition through various strategic partnerships.

Floki & TokenFi Secure Exclusive Partnership with World Table Tennis Championship in South Korea

In a strategic move aimed at bolstering its presence in the cryptocurrency market and solidifying its influence in South Korea, Floki, alongside its sister company TokenFi, has forged a significant partnership with the World Table Tennis (WTT) Championships. As the Official Cryptocurrency Partner for the upcoming WTT Champions event in Incheon, South Korea, Floki and TokenFi are set to take center stage in one of the world’s most renowned sporting spectacles.

Scheduled to unfold from March 27th to March 31st at the Mohegan INSPIRE Entertainment Resort, the WTT Champions event is anticipated to capture the attention of audiences worldwide. Building upon previous collaborations with WTT, including sponsorships for WTT Champions Frankfurt 2023 and the ITTF World Team Table Tennis Championships Finals in Busan just last month, Floki and TokenFi are poised to capitalize on this opportunity to enhance their global brand visibility and engagement.

The Incheon tournament will witness the participation of the top 32 men and women table tennis players as they vie for the coveted singles titles, promising an electrifying competition that will resonate with sports enthusiasts globally. With over 580 hours of anticipated broadcast coverage and a potential viewership exceeding 450 million people, coupled with a robust social media presence garnering over 46 million views, the event is primed for extensive exposure.

For Floki, the partnership with the WTT Champions Incheon tournament represents a strategic maneuver aligned with the evolving landscape of cryptocurrency in South Korea. By leveraging this collaboration, Floki aims to cultivate a robust community centered around the shared passion for sports, thereby strengthening its foothold in the region.

With past events yielding over 5.4 million online interactions, the WTT Champions platform presents an ideal avenue for Floki to engage with fans and enthusiasts alike. Moreover, the global table tennis community boasts an impressive following of over 519 million followers, with a significant demographic skew towards younger audiences, including 33% between the ages of 16 and 19 and 42% between 30 and 49.

Table tennis holds a revered status as one of the top four sports in Asia, with its matches broadcasted in more than 500 million households across the continent. Particularly in China, where the sport enjoys a fervent following of 241 million active fans, table tennis has emerged as a cultural cornerstone, dominating the airwaves during the Olympics and captivating audiences on China’s CCTV-5.

With such a formidable presence in Asia, underscored by an expansive fan base and robust viewership figures, Floki finds itself poised for heightened visibility and resonance within the cryptocurrency landscape. As the WTT Champions event unfolds in Incheon, South Korea, all eyes will undoubtedly be on Floki and TokenFi as they embark on this transformative journey at the intersection of sports and digital currency.

Floki Cryptocurrency Dazzles Times Square with Three-Month Ad Blitz

Floki Cryptocurrency Dazzles Times Square with Three-Month Ad Blitz

March 8, 2024: Floki, the cryptocurrency sensation, is set to commandeer New York City’s bustling Times Square with a monumental advertising campaign. Starting March 15th, a colossal HD LED screen will display Floki’s advertisement non-stop for three months, ensuring the digital coin’s presence is etched into the minds of New Yorkers and tourists alike.

Standing tall on the corner of 1500 Broadway at West 43rd Street, Floki’s advertisement will dominate a massive double-sided LED screen measuring 56 feet in width and 29 feet in height. This digital colossus, towering five stories high and spanning an area of 1,624 square feet, dwarfs the average Manhattan home, according to PropertyShark.

Positioned strategically next to the Nasdaq billboard, the Floki ad will be impossible to miss. Running for 10 seconds per display, it will grace the screen a minimum of four times every hour, for 20 hours each day, from 6 am to 2 am. Over the campaign’s duration, viewers will be treated to a staggering minimum of 7,440 separate displays of the advertisement.

Times Square, famously dubbed ‘The Gateway to New York,’ attracts approximately 330,000 visitors daily and hosts around 50 million pedestrians annually, cementing its status as the most visited destination in the United States.

Floki’s disruptive success story in the cryptocurrency realm stems from its innovative approach to blending solid utility with the viral power of memes, ensuring widespread appeal and adoption. Beyond its financial prowess, Floki has ventured into the realm of PlayToEarn NFT gaming with Valhalla, an NFT and merchandise marketplace, Digital Asset Locker FlokiFi, and a crypto education platform, positioning itself as a multifaceted player in the crypto landscape.

DWF Labs Invests $10 Million in TokenFi Tokens, Aiming for Dominance in Tokenization Industry

DWF Labs Invests $10 Million in TokenFi Tokens, Aiming for Dominance in Tokenization Industry

DWF Labs, a pioneering digital asset market maker and Web3 investor, has revealed its intention to inject $10 million into TokenFi tokens, signaling a robust show of support for TokenFi’s aspirations of emerging as a frontrunner in the swiftly expanding tokenization sector.

Projections suggest that the tokenization industry is poised to burgeon to an estimated worth of $16 trillion by 2030.

DWF Labs’ procurement of tokens from the TokenFi treasury mirrors a calculated two-year blueprint devised to bolster TokenFi’s foothold in an arena marked by escalating competition.

At the crux of their strategy lies the integration of cutting-edge technologies such as Artificial Intelligence into TokenFi’s suite of offerings.

Among the forthcoming ventures are endeavors like the TokenFi Generative AI for Non-Fungible Tokens (NFTs) and the TokenFi AI Smart Contract Auditor. These innovative undertakings are anticipated to furnish TokenFi with a competitive edge as the convergence of tokenization and AI technology gains traction, potentially heralding a momentous surge in the cryptocurrency market.

The alliance between TokenFi and DWF Labs was initially forged in 2023 when DWF Labs clinched the pivotal role of being the primary market maker for TokenFi. This recent substantial acquisition of tokens by DWF Labs serves to solidify this partnership, empowering TokenFi to vie for a preeminent position in the dynamic and evolving realm of tokenization.

Floki DAO Initiates $24 Million Token Burn for Enhanced Security

Floki DAO Initiates $24 Million Token Burn for Enhanced Security

In a strategic move to bolster its security measures, Floki, a decentralized autonomous organization (DAO), has announced the greenlighting of a token burn worth $24 million. The decision, approved by the Floki community through a democratic voting process, will see over 190 billion Floki tokens destroyed, constituting two percent of the total circulating supply.

Scheduled to take place within the next seven days, the token burn aims to achieve two primary objectives:

Enhanced Security

By eliminating a significant portion of its tokens, Floki seeks to reinforce its long-term security posture. This proactive measure also serves to mitigate potential risks associated with security breaches or market volatility resulting from external integrations.

Circulation Control

The burn will ensure that the tokens are permanently removed from circulation, thereby exerting greater control over the supply dynamics.

The Multichain Saga

The tokens earmarked for burning were originally intended for utilization in collaboration with Multichain, a cross-chain bridge service. However, following careful deliberation, Floki opted to withdraw the tokens to a secure, multisignature wallet managed internally.

The subsequent collapse of Multichain validated Floki’s preemptive decision to safeguard its assets. By securely storing the tokens in an internal wallet, the team believes that initiating the burn is the most prudent course of action to prevent any potential misuse in the future.