Where to Go After Kickstarter: Difficulties of Spinning Up a Niche Electronics Manufacturer

The idea of a decentralized trading platform managed by manufacturers in their own interests came to the CEO of Hamster Marketplace LLP, Russian entrepreneur and electronics manufacturer Denis Bulavin, when he was setting up sales channels for his primary product, the children’s tablet PlayPad, which is produced in Russia. In his work in the niche electronics segment, he saw the demand for a platform that would allow other independent manufacturers find their buyers and increase sales without engaging in the costly struggle for the limited number of spots on the shelves and shop windows of marketplaces featuring major vendors and manufacturers of unoriginal goods, whose target audiences may be entirely different.

What to Do When You Discover You’re in a Niche

The difficulty level of promoting a niche product directly depends on the niche’s status within the market:

  • established niche: has been discovered, is well known; the primary target audience has gathered and there are known, operational tools for reaching it. Typically occupied by a more-or-less constant set of competing manufacturers.
  • young niche: has been discovered, is known to a limited extent; the target audience is known, but not structured, and the tools for reaching it are known. The array of products is in flux; new manufacturers with competing products are constantly entering the market.
  • fresh niche: has been discovered, but is not widely known or known at all; the primary target audience has not been studied, and the tools for reaching it have not yet been created or made operational. May be occupied by a single manufacturer whose product/invention was what discovered/created this niche, or by a couple quick-moving adopters/authors of parallel inventions/discoveries.

The greatest difficulties in this hierarchy are faced by manufacturers of unique products that, being discoveries or inventions, create niche that had not previously existed and that now exists in a state of “primordial soup,” where the product’s target audience is scattered or clustered, without ties between individual members. Marketing experts have no centralized tools to interact with it, and the efforts to find buyers begins with finding a way to give as much PR visibility as possible to the very fact that the unique product and niche have come into being. This promotional work becomes unmanageable for the manufacturer if it does not have extremely powerful and unique resources.

For example, Apple had no difficulty achieving maximum exposure, allowing it to immediately pull in the primary target audience to the niche created with the invention of the iPhone. The reason for this was the unique market position it occupied as a result of the success of its previous product, the iPod. Even global vendors fall short, as Apple itself did with the Newton PDA 14 years prior, not to mention small independent (indie) manufacturers and “garage startups” with just 1-2 people.

For a fresh niche, this task often includes a multitude of unknowns:

  • even the product’s target audience may be unknown – there have been plenty of cases when a new invention is used by a different group of people than that for which it was intended;
  • the tools for reaching the audience are unknown or do not work.

Newbie products experience the paradox of the “lemon-squeezing net,” a product whose idea almost anyone can appreciate immediately, but which cannot be marketed using the principal marketing tools like SEO or context, simply because no one knows about the net’s existence yet, and no one has thought, “how about I look for a thing that would prevent seeds from falling in my tea when I squeeze lemon into it.”

Vendors in a young niche also face quite a few difficulties, since even though their target audience is known, it is scattered across other sectors (for example, the target audience for PlayPad children’s tablets is a percentage of the “parents with small children” market segment). The tools for accessing the segment are generally known and operational, but “fishing out” the proper share requires either sorting through by hand, or sifting the entire segment through a “fine mesh,” which means spending money to market to an audience up to a hundred times greater than the target. That’s the price for creating a niche. To the majority of indie projects, it’s too much to handle. This is why manufacturers in a young niche remain local: they simply don’t have the resources to “sort” or “sift” on a global scale. Nonetheless, yesterday’s invention by a solitary inventor could become a global product as early as today.

How Inventions Achieve Global Success

The transformation to global product typically takes one of the following routes:

  1. the product goes viral. The source for the viral spinning-up of almost any invention is typically in its early adopters: get-up-and-go kinds of people with whom the new products somehow resonated so intensely, that waves of attention started emanating to everyone around them, until they covered the entire globe. That, for example, is what happened with Pebble watches after a successful Kickstarter crowdfunding campaign. To a large extent, it was due to Pebble that the smartwatch niche is now assuredly transforming from young to established.

Of course, inventions went viral before Kickstarter was created, and even before the very concepts of “crowdfunding” or “going viral.” However, the concentration of early adopters of various projects in one place, like at Kickstarter and other places, creates a powerful synergy that increases any given project’s change of global fame instead of complete oblivion.

  1. the project was featured in a global showcase or marketplace. The biographical film Joy (2015) does a good job of showing the marketplace effect, using the global showcase of that time, the infomercial. The main character’s invention, a self-wringing mop, fails at first due to poor positioning (the first problem in a fresh niche is no knowing the target audience), and only on the second try does it generate instant demand on a national scale, thanks to a more successful infomercial presentation. As was true in the past with infomercial and major retail chains, now the biggest online marketplaces can, by virtue of one image on screen, or one placement on the shelves or main page, transform one housewife’s homemade mop into the basis for a multi-million-dollar business empire.
  2. the global context changes. We will not go into this scenario, due to its unmanageable, uncontrollable, and unpredictable nature. We just have to mention it for a complete picture.

Where Do the Unlucky Inventions Go?

Kickstarter was the first to give a centralized look at the scale of inventiveness in the world: this one platform has already seen over 131 thousand successfully funded projects. But by the same token it can also be seen as a rundown of failures: how many of those projects became viral, global products? How many of them at least went beyond supplying a single batch of the product to their backers? How many of them were successful on global marketplaces?

Reaching stable sales volumes on a major online marketplace means ascending to a new level, and many nascent vendors simply don’t make it. Even entering the existing major e-commerce platforms is not an option for all projects.

Small and just-starting vendors on Amazon face:

  • massive competition and a huge number of products;
  • an orientation primarily toward the US market (instead of the global market);
  • dependence on the number of positive reviews;
  • the need to buy advertising, otherwise the product can’t be promoted.

On AliExpress, on the other hand, they drown among the unoriginal, low-quality, identical goods that have flooded practically every category by the dozen, hundred, and thousand.

Meanwhile, for consumers the electronic retail market situation results in a 35–300% markup on products by middlemen, fewer new manufacturers on the market, and a lack of information about interesting and useful new products, if their manufacturers were unable to rise above the new-invention level at Kickstarter or elsewhere.

Between Kickstarter and Amazon: Where Hamster Marketplace Will Take Its Place 

It is in this market niche, between Kickstarter and Amazon, previously a purgatory for good ideas, that the Hamster Marketplace retail platform will take its place.

At its launch, Hamster Marketplace will be oriented toward manufacturers of indie electronics (starting with exclusive handmade DIY kits, the demand for which is potentially as high as the exorbitant cost to promote so niche a product) and gadgets. In the future, the platform may expand to include non-electronic goods showing clear growth potential upon being promoted to the Hamster Marketplace audience.

The Marketplace As Incubator: From DIY to the Factory, From the Local Market to the Global

Projects “between Kickstarter and Amazon” may have different scopes, but the same problem: a ceiling they can’t break through.

Some are unable to transition from “garage startup” to functional manufacturer, while others failed to enter global markets and remained local players.

Hamster Marketplace can help both, thanks to its unique concept as a decentralized global retail platform with no middlemen, managed by the manufacturers themselves, offering something of value to both manufacturers and buyers:

  • launching and growing sales on Hamster Marketplace will be doable for small, niche, and even just-starting manufacturers of innovative electronics and gadgets, from DIY to small factories;
  • meanwhile, buyers will gain access to unique goods that they would never have discovered in the chaos of other marketplaces, at actually manufacturer-set prices, with the minimum markup necessary for the platform itself to operate and develop.

Four Pillars of Success: Why We Believe in Hamster Marketplace

Because this is a platform:

  1. For exclusive niche goods, i.e. a platform that works to expand the variety of new ideas and offerings, but avoids getting cluttered with identical, overused goods and various clones of the same thing;
  2. That, thanks to its specialization, attracts the necessary target audience, expanding the network of a project’s early adopters;
  3. That operates as a non-profit, which means it is less expensive for vendors than any other marketplace, at least by the margin set by the marketplace owners;
  4. Occupying a niche that the large marketplaces have already irreversibly outgrown.

Fundraising for Hamster Marketplace

In order to fund the creation and launch of the retail platform, Hamster Marketplace LLP is organizing and conducting a crowdfunding campaign through a token offering.

The funds raised will go toward:

  • the launch and development of the Hamster Marketplace IT platform as a website and mobile app;
  • attracting vendors of innovative electronics and gadgets;
  • attracting buyers interested in acquiring unique products.

Being oriented toward the sale of indie-manufactured goods, Hamster Marketplace plans to attract buyers through the most effective channels for the corresponding audience segment: the readers, users, and active users of crowdfunding platforms like Kickstarter, Indigogo, and others. Attracting “hot leads” from there to Hamster Marketplace will cost no more than $5.6-7 per buyer; new buyers will also come through the captive audience of projects that have made it to Hamster Marketplace. The average number of backers (users who fund a given product on Kickstarter) is about 1400 per project. When shifting to Hamster Marketplace, projects will also bring over the client base, which will then see the other interesting projects in our space.

Hamster Marketplace is a project that utilizes the advantages of blockchain technology to create a decentralized trading platform. The platform will specialize in the sale of niche indie-electronics from small manufacturers. In the future, the plan is to expand the marketplace assortment through  exclusive products from other categories. The project’s ICO will be held from February 19th to March 19th. In total, it is planned to issue 10 million tokens, undistributed coins will be destroyed after the issue is completed. Tokens will be created on the basis of the Ethereum ERC20 standard, the cost of one coin will be $2. You can purchase HMT tokens for Bitcoin, Ethereum, Ripple and other widespread crypto currencies.

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Space Exploration and Singularity – Virtual Reality makes it closer

Spacebit is launching a ground-breaking way to fund international space projects, which makes space exploration available to the public, January 24, 2018 during the World Economic Forum in Davos, Switzerland. A community-led crowdfunding platform run by Spacebit, under the watchful eye of a team of consultants, astronauts, engineers and rocket scientists, will enable the public to vote on large scale space exploration projects.

At the event Spacebit announced partnership with VRT World to develop future Virtual Reality applications for space exploration, astronaut training and education.

Most of the future missions will be robotic probes and Virtual Reality(VR) would make exploration experience much more realistic and helpful. It will also play the role in training and education. For example Spacebit and VRT World are planning to work together to develop a realistic Soyuz Capsule landing experience that would help to inspire future astronauts. Anatoly Artsebarsky, Co-Founder of Spacebit and commander of Soyuz TM-12 mission, who spent almost six month on orbit will be a chief scientific consultant for the project.

It was also noted by the companies that VR can help to engage people in a more realistic space exploration experience. Spacebit is planning to offer VR experience from their space missions to the supporters of the platform and general public. VRT World has plans to open virtual reality parks around the world. Both companies believe that the cooperation will create a breakthrough solution in the space industry and science.

Pavlo Tanasyuk, Founder of Spacebit commented: “Space exploration is always about new processes. VR brings new possibilities to explore, learn and interact with the objects in safe environment. We plan to use VR at the engineering stage and for the actual missions. We all remember looking at the first Apollo 11 landing on a TV screen. But just imagine what effect that would have as a VR experience – You would be stepping on the Moon!”

Konstantin Negachev, Founder and CEO of VRT World commented: “We are glad to announce cooperation with Spacebit. VRT World pays much attention and makes great efforts to the development of VR technology. We are looking forward to integration and application of VR in science and business sectors, such as healthcare, education, advertising and real estate over time. The space travel simulator, that we are currently working on, will prepare astronauts for what they may encounter and give them the opportunity to gain valuable working knowledge of their surroundings without serious investments.”

Pavlo, from Spacebit also added: “As we are moving towards the dematerialisation of objects and potential singularity, space exploration can take forms that we have never imagined. While existing space exploration models may become obsolete, technologies like VR can bring a new wave of innovation to space exploration in the form that we can only dream about today. Virtual Reality is a very important technology for many industries and space exploration is definitely one of them.”

 

VRT World: is developing a decentralized global VR platform which will bring together developers, consumers, and investors in VR sector all across the globe. With VRT World platform, content creators, media buyers, developers, storage and service providers, and advertisers are equipped with a comprehensive set of tools, enabling them to generate, test and distribute content and ideas, as well as engage in all forms of collaboration. The company is run by an experienced team with track record of more than three years in VR sector, over 10 years of successful business in digital technologies and supported by 11 advisers, who are high-end professionals in different business segments. VRT World has its headquarters located in Moscow and Singapore.

http://vrt.world/

Spacebit: is a unique space company with offices across the globe. Spacebit is changing the way large space projects and missions are funded. Their ultimate goal is to democratise space exploration and create a decentralised space agency, unshackled by state or national sponsorship, which allows everyone to participate in the future of humanity in our universe. For more information or to join the Spacebit community visit,

www.spacebit.com
For more information about VRT.WORLD: sevil@vrt.world or +79167096759
For more information about Spacebit: info@creamconsultancy.co.uk or 0113 335 0750.

Founders of Spacebit and VRT World are in Davos for the launch which takes place at 22.00 on January 23 at the Hub Culture Pavilion, Promenade 93, 7270 Davos Platz, Switzerland

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Porn-X First Cryptocurrency Payment Using Lightning Network

PornX is the first Initial Coin Offering that is offering a cryptocurrency that will run through a decentralized lightning network solution.

The team behind PornX has proposed itself to help blockchain technology to spread into the daily life of individuals. But this can’t be achieved if one key sector is left behind. We are talking about the porn industry. PornX will unite two worlds in one online platform. The porn industry and the cryptocurrency environment.

Cryptocurrencies have important problems. To mention some of them, we have lack of usability, slow transactions and high fees. Furthermore, there is a lack of scalability in several networks that makes the problems even worse.

In addition to it, credit card payments also feature several problems. There can be a misappropriation of funds, restrictions of the economy and vulnerability to hacker attacks.

The solution that the team behind PornX thought about was the PornX Coin (PORNX) and the PornX Platform. Let’s have a look at them.

The cryptocurrency ecosystem will be represented with a cryptocurrency named PORNX. This cryptocurrency will be an ERC-20 coin based on the Ethereum network. But it is important to mention that it will use Lightning Network.

The Lightning Network is one of the most important features of this coin. Most of the cryptocurrencies today charge commissions for confirmation of transactions. As PORNX will be implemented in the Lightning Network, transactions will take less time to be processed and commissions will be near 0.

Furthermore, this cryptocurrency will make payments secure and anonymous. Investors that are having a look at possible investments may be considering PORNX to be one of the most promising ones.

According to different studies, porn sites receive more regular traffic than Netflix, Amazon and Twitter combined every single month. Moreover, the industry moves around $100 billion dollars annually and 12% of the revenue comes form the United States. In 2016, Americans dedicated around four and a half billion hours to watching porn on just one porn site in 2016.

The potential growth of PORNX can be massive. If just a small part of the industry adopts this cryptocurrency in order to pay for porn content, then PORNX will be a success.

PORNX will be stored in a mobile application called X-Wall Wallet. This cryptocurrency wallet will allow the storage and use of PORNX as a currency for paying pornographic content. It will allow users to receive and send cryptocurrencies, pay for goods and services and exchange the funds for fiat money.

Other wallets that will support PORNX are MyEtherWallet, imToken, METAMASK and Coinomi. PORNX will also have liquidity in the market by being listed in different exchanges like EtherDelta, HitBTC and coingorilla.io. In the future, the team will work in order to provide more liquidity to PORNX.

Besides that, PORNX has been focused on security issues. With this cryptocurrency it will not be necessary to enter personal data on the payment page and scammers will not have the possibility to get personal information from the users. Being secure does not mean that transactions will be slower or with higher fees. As explained before, with the innovative Lightning Network, PORNX will be able to reduce transaction times and fees.

There is an important interest of different companies to implement the PORNX cryptocurrency to their platforms. We can mention some of these sites: thepornlist.net, Brazzers, DorcelTV, Livejasmin, JapBox among others.

As explained by the team, PORNX will allow the cryptocurrency market to test new technologies and reach new audiences. An important part of the internet that consumes pornographic content will now have access to the cryptocurrency world.

It is important to mark that the token distribution will just leave with 10% of the coins to the founders. During the last months, ICOs were concentrating an important amount of tokens in just a few individuals related to the project. But PornX is doing its best to avoid this.

  • 70% of the tokens will go to the ICO
  • 5% to the pre-sale
  • 2% will be allocated for the Bounty program
  • 3% will be given to investors
  • 10% will be for the founders
  • 5% of the tokens will go to the Technical Core Team
  • 5% will be divided 2% for advisors and 3% for partners

The pre-sale starts on February 11 and finishes on February, 25. The soft cap will be 1500 ETH and the Hard Cap 5000. The maximum bonus that will be applied will be 30%.

PORNX cryptocurrency is here to change the way individuals consume pornographic content. The team will expand the use of cryptocurrencies to new industries and the porn sector will now be able to enjoy the benefits of decentralization and anonymity.

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Five Ways That Blockchain Will Benefit the Developing World

We are all just beginning to wake up to the incredible possibilities that the blockchain holds for the future. Free from the weighted financial infrastructure that can often act as a barrier to progress in many parts of the world, blockchain technology has the potential to change all of this – by decentralising access to information and data.

These are just five of the ways that blockchain is helping to change the developing world:

  1. Land Disputes

Legal documentation is often lacking in many countries in the developing world – this often leads to land disputes when it isn’t clear who owns the land. Blockchain can help solve this by storing an up-to-date version of each transaction or record. Cybersecurity company – WISeKey­­­ is already using the blockchain for land registry in Rwanda, where land grabbing is an on-going problem.

  1. Proof of Identity

Not having valid photo identification can present a significant barrier to millions of people around the world – it prevents individuals from accessing banking services, microfinance, and healthcare.

Blockchain powered economic identity systems such as BanQu are already beginning to be used in many African countries, where a significant proportion of the population remains unbanked.

  1. Accessible Banking

Over 2 billion adults in the world remain unbanked – due to lack of access to banks, or lack of verifiable ID.  A solution to this is mobile money – over 100 million people in Africa use mobile money. However, with many different mobile money systems, compatibility between systems can cause a problem, especially when transferring funds between countries and currencies.

A blockchain based network called ‘Stellar’ facilitates cross-asset transfers of value. This has opened up free money transfer to many developing parts of the world including the Philippines, India and Africa.

  1. Crowdfunding for Global Start- ups

The crowdfunding industry is predicted to surpass $1 trillion in the next decade, but unfortunately it is not as accessible as it may appear. Major crowdfunding platforms like Kickstarter cut out most of the developing world and charge high fees.

With the help of blockchain, it is now possible to make crowdfunding free and accessible to all. Acorn Collective is doing exactly this – using an Ethereum (EC-20) token-based economy to crowdfund crowdfunding from the start.

This model of crowdfunding removes the commercial pressures of a project having to meet its funding goal for the platform to make money, and therefore allows more accessibility to any project regardless of its nature or location.

  1. Micro-Finance

Micro-finance is a method of financing entrepreneurs and start-ups that don’t have access to traditional capital such as banks and investors. It is estimated to be a $100 billion industry with 200 million clients worldwide, but unfortunately still isn’t accessible to many parts of the developing world.

Since the blockchain doesn’t require a financial intermediary to process transactions, it is ideal for micro-finance for people who don’t have access to banking. Companies such as Everex are already using blockchain to create micro-finance opportunities in emerging economies.

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The Blockchain is Changing the Dating Game

In 2014, Graeme Simsion released his much-anticipated book, The Rosie Project, which detailed one man’s pursuit of the perfect wife. In conjunction with the book’s release, researchers conducted a study to try and characterize the average person’s love life before tying the knot.

Their results are pretty interesting. According to data reported by The Telegraph, “the average woman will kiss 15 men, enjoy two long-term relationships and have her heart broken twice before she meets ‘the one.’”

In contrast, the study reported that men will be stood up twice, and they will have at least six sexual partners before they are married.

Honestly, this all sounds like a terrible experience, and for many people, it is.

Lest you immediately become an ageist and think that these problems are merely the product of our modern culture, it’s likely that dating has improved a lot in the last two decades.

In any event, the dating scene has certainly changed a lot in the last twenty years. The onset of the internet provided a new avenue for couples to meet, get to know one another and decide if they had a future together.

The phenomenon is known as online dating first took the world by storm in 1995 with the launch of Match.com. Their premise was simple enough: create a compelling profile, and we will find you a compatible mate. For many people, this was a compelling proposition, and they signed up. Millions flocked to their platform, and other competitors began to sprout up as well.

Now, the notion of online dating is a ubiquitous part of the dating scene.

According to the Pew Research Center, “Americans now say that online dating is a good way to meet people.” In fact, fully 1/3 of people 18-to-24 will participate in online dating before they are married. In total, 15% of American adults have used an online dating site. This accounts for tens of millions of users who are logging in and hoping to find the right romantic partner.

There is just one problem. While these platforms are incredibly popular, they are not actually very effective.

For example, the same Pew Research study found that 1/3 of participants in online dating platforms never actually go on a date with anyone who they meet on the platform. Of course, there are several reasons for this, but with millions of users sending millions of messages to one another, this crowded space is producing a lot of noise but very little substance.

However, a new blockchain-based platform, PonderApp, is ready to make a profound difference in this area.

PonderApp is a decentralized dating platform that allows users to connect people who have certain criteria in common. With PonderApp, anyone can play matchmaker, and because of the personalized experience, there is an excellent opportunity to for a successful match.

Moreover, PonderApp incentives this procedure by compensating the matchmakers. If a couple goes on a date, the matchmaker is paid $20. If the relationship is ultimately successful and the couple gets married, PonderApp will compensate the matchmaker with $1,000.

In this way, PonderApp beautifully combines the qualities of social media and personal recommendation. People are far more likely to get a job, purchase an item, or eat at a restaurant if they have been personally recommended for the event. With PonderApp, the same conventions can apply to dating.

Because PonderApp is housed on the Ethereum blockchain, it can tokenize users’ information so that the platform is more private, secure, and trustworthy than on typical websites or dating apps. In addition, it can scale to accommodate other services beyond just dating. For example, the PonderApp platform could help business introductions or friendly acquaintances. Because the blockchain is so expansive, the possibilities are broad.

Our lives are becoming increasingly connected, and that connection is happening online. As people turn to online dating services to help them meet their perfect mate, the blockchain stands ready to change the dating game for the better. With PonderApp, the personal recommendation from a friend could lead to the perfect partner who lasts a lifetime.

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World’s First Chatbot Trading Platform for Cryptocurrency, Exenium Starts Initial Token Offering with Lucrative Bonus for Early Adopters

Exenium has just started their ITO campaign, offering excellent benefits for the early investors. This is the world’s first fully functional cryptocurrency exchange that has been implemented as a chatbot for the most popular messengers, including Telegram, WhatsApp, Facebook Messenger, and Discord.

Feb 10, 2018

Exenium is delighted to announce that their Initial Token Offering has just gone live. A multiplatform cryptocurrency exchange for the sale and purchase of cryptocurrency, this platform comes with a comprehensive set of tools for multi-currency investor portfolio management. The creators claim that in Exenium, they have built the world’s first ever chatbot trading platform that supports messengers such as Telegram, WhatsApp, Facebook Messenger, and Discord. The just launched ITO provides an excellent opportunity to acquire the exchange’s liquidity guaranteed promotional token called XNT.

Exenium was created with the goal of delivering a service that will solve all the complex requirements of today’s volatile cryptocurrency market. Though there has been huge buzz about ICOs in the recent times, during the crowdsale stage, almost 85% of these projects lack a minimum viable product. Moreover, with new cryptocurrencies hitting the market every now and then, almost 99% of the tokens experience a price drop because of an excessively high supply and low demand.  Exenium looks to solve this crisis by creating an ecosystem where all the spent tokens will be withdrawn from circulation. This mechanism will not only increase the token’s capitalization, but also influence the token price throughout its circulation phase.

Most of today’s cryptocurrency exchanges are also crippled by difficulties such as DDos attacks and unstable service, hacker attacks and  insider leaks, steep learning curves, poor or no customer support, and issues related to regulatory policies. Interestingly, Exenium has done well to come up with a solution for each of these problems.

  • Exenium is capable of withstanding DDoS attacks of any length and process up to ten thousand order creation requests per second, with an unlimited amount of simultaneously connected users.
  • The platform has successfully passed a rigorous stress testing process for the security of the servers.
  • With an intuitive and easy to use interface, Exenium allows users the freedom to choose the instant messenger of their preference to work with the exchange interface.
  • 24/7 technical support for each customer inquiry directly through the messenger chosen by the user.
  • Fully compliant with the AML and KYC requirements imposed by exchange regulators.

“In order to hack Exenium, one will first have to hack the core of Telegram / Facebook Messenger / WhatsApp etc. and then identify the IP of our bot. Our bot sends requests to the messenger every second, requesting whether it is still working,” explains a senior member of the Exenium team. “If there is no signal, it stops working and our core changes the IP address of the bot. Therefore, finding the IP address of Exenium core is an extremely difficult job. Exenium core works only with whitelist IPs, and there is some more security levels that we would not like to disclose at this stage.”

Exenium platform comprises of several key modules as mentioned below.

  • Wallet: Allows users to hold cryptocurrency and fiat, and transfer to others within the exchange as well as directly to the messenger account.
  • Trading: Allows creating orders and exchanging currencies.
  • Affiliate Program: Provides access to a personal referral link with the ability to track partner rewards.
  • ICO/ITO: Offers tools for conducting Initial Token Offerings for the exchange and various other utility tokens.  The listing of tokens is cheap and quick without any bureaucratic interference.
  • Investment Management System: Provides a toolset for investment funds to manage multi-currency portfolios.
  • Statistics: Data support to keep track of funds in deposit accounts, number of open and closed orders, trading volume for each currency pair, and Top-5 best tickers.
  • Verification: Helps ensure AML and KYC compliance.
  • Payment System: Provides fiat gateway.

All services available on Exenium can be paid using Exenium’s own token named XNT. While making any payment with XNT, there will be an addition of 5% of its exchange rate value as discount. The XNT digital token will be released on the Ethereum platform, as per the ERC20 standard. The token contract will be released after the ITO, when the emission quantity will be established.

More about Exenium and their ongoing ITO campaign can be found at https://exenium.io/

About Exenium: Exenium is a fully functional cryptocurrency exchange implemented as a chatbot for Telegram and other popular messengers. It has all the features of traditional exchanges, such as wallets, fiat and cryptocurrency funding, KYC verification and others, wrapped in a quick and intuitive interface. It uses powerful servers to ensure stability, handling up to 10,000 simultaneous order submissions.

Contact:

Alexander Korzhanov

Website: https://exenium.io/

Email: pr@exenium.io

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MARK.SPACE Raises Hopes of a Lucrative Alliance between VR and E-Commerce through its Revolutionary Blockchain Powered Ecosystem

The much anticipated merging of two groundbreaking technologies, VR and E-Commerce, may soon become a reality with the recent launch of MARK.SPACE.  This blockchain based VR/3D platform empowers all online retailers to enjoy the benefits of VR regardless of their size, by eliminating the need for expensive VR-equipment or any other significant investment.

7th February, 2018

The advent of VR is considered to be a gamechanger for the future of the global e-commerce industry. Though VR is increasingly being adopted by both large online retailers and world’s most popular fashion brands around the world, creating an industrially viable combination of VR and E-Commerce is still at a very early stage of development. However, the recent launch of MARK.SPACE, a 3D and VR open source platform powered by blockchain, has created new hopes in terms of making this dream a reality.

The e-commerce industry can benefit immensely by utilizing the unique capabilities of VR to increase sales, expand the base of loyal customers by increasing customer satisfaction, create more attractive advertising, and add psycho-emotional elements to the shopping experience. VR will also make it possible to eliminate the some major shortcomings of both physical stores and e-commerce platforms. In its present form, online shopping does not provide the visibility and interactivity that the brick-and-mortar outlets offer. The hybrid of physical and online stores in the form of a platform for VR e-commerce can really solve these problems.

Mentioned below are some of the ways in which some organizations have already made use of the very lucrative alliance of VR and e-commerce technologies to enhance the popularity and relevance of their brands.

  • Allowing consumers to travel around the world in seconds, visiting virtual versions of their flagship stores and making purchases there.
  • Increase the desire to purchase goods by offering virtual fitting rooms and virtual areas for planning home decorations.
  • Creating online, interactive showrooms and virtual exhibition halls

In spite of being an extraordinary technology, the large scale application of VR has been somewhat stifled due to the need for expensive specialized equipment. MARK.SPACE was designed to overcome these limitations by delivering a tool that helps launch all types of VR/3D projects that can be accessed from PCs, laptops, tablets or smartphones through any web-browser. Most importantly, there is no need for a VR headset.

The project MARK.SPACE works on the blockbuster, distributing the load among the servers and allowing the owners to code the internal crypto currency. Towards the end of 2017, the company raised $ 5 million during the preliminary stage of their token sale.

Over the last few months, MARK.SPACE has hit the headlines on a number of occasions. Evgeni Malkin, the NHL Club Pittsburgh Penguins player, has invested $ 4 million over the last two years for the development of the “virtual universe” on the blockroom by MARK.SPACE.

“The founders were so excited by the project that I believed in the team earlier than in the idea, and when I saw the prototype, all doubts fell away,” says Evgeni Malkin.

The MARK.SPACE founders refer to their project as the “next generation Internet.”Interestingly, this is an improved version of the popular online game Second Life that currently has over one million active users. “Inside our world, the same economic principles and laws apply as in life,” says Vladislav Utushkin, the Director of Marketing and Product at MARK.SPACE. “Digitized avatars of people can buy real estate, communicate, buy goods and learn.”

MARK.SPACE informs that the prototype of the virtual universe is already operational, and the launch of the full version is planned for the end of 2018. According to Utushkin, the company is currently receiving around one hundred applications per day from individuals interested in purchasing “virtual real estate.”

More about MARK.SPACE can be found at https://mark.space/

About MARK.SPACE:
MARK.SPACE is a new generation of the Internet: compatible websites that, on the one hand are independent (since they have their own domain) and on the other are united by a common transaction and accounting system on the Blockchain and a global search engine. In addition, any user can visit and even have his own the 3D / VR / AR (virtual reality / augmented reality) space inside the universe MARK.SPACE for free.
Contact: Utushkin Vladislav, CMO MARK.SPACE

Website: http://mark.space/

Email: marketing@mark.space

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FLOGmall Intertwines Blockchain and E-commerce, Outpacing EBay

What do the e-commerce industry and the cryptocurrency market have in common? Their impressive growth. Granted, for now their rates differ significantly. The volume of the global online retail market stood at 1.55 trillion dollars in 2017, with an annual growth rate of 25.5%. At the same time, in its daily transaction volumes the cryptocurrency market has already reached medium size on the New York Stock Exchange, at about 50 billion dollars. According to the latest data from CoinmarketCap, the approximate capitalization of the entire cryptocurrency market is about 550 billion dollars. And many forecast a doubling in cryptocurrency volumes in 2018.

QUARTERLY INTERNET SALES VOLUMES AND MARKET GROWTH IN THE US

This all means that, rather than ignoring interesting trends, it’s worth keeping up with, if not staying ahead of world developments.

What do blockchain and cryptocurrency mean for the e-commerce industry? They mean fast transactions, low commissions, and a huge potential to attract new buyers holding cryptocurrency, at a time when the world market has not yet built up a sufficient offering of goods and services for this category of buyers.

EBay Has a Problem

In the current situation, the number of Bitcoin and altcoin holders has increased sharply, but the heavy-footed world of the retail giants has not had time to adjust to the processes underway.

Just think: how long will it take Amazon or eBay to introduce the option to pay for goods or services using digital currency? It’s suspected to take a while, since the primary issue comes down to the law, the possibilities for regulating transactions, and the complexities of taxation.

The fact of the matter is that the major companies cannot:

  • Engage in commercial activities with cryptocurrencies in jurisdictions where it is forbidden.
  • Calculate their tax burden and pay taxes.
  • Exchange cryptocurrency for fiat currency.

Who Needs Altcoin?

And another question. Even if certain loopholes are found in the law, or if the global government makes concessions, what is the likelihood that payment systems will integrate all types of cryptocurrency, including the least popular altcoins?

The probability trends toward zero, even though it would be holders of exactly those assets who would most actively seek platforms where they can spend the “dead weight” they have accumulated.

Given the ever more brutal competition for customers, access to a new, developing market of cryptocurrency holders, with a highly solvent audience, would be a huge advantage for a recently launched project.

FLOGmall Knows What It’s Doing

The FLOGmall project team took into account all the nuances above when developing its international e-commerce platform, along with other considerations:

  1. Users will be able to exchange cryptocurrency for mass-market goods and services.
  2. Payment will be possible even with altcoins, which would create the ideal opportunity for exchanging illiquid goods for low-demand assets.
  3. Purchases through smart contracts would eliminate the risk of non-payment or non-receipt of goods.
  4. The purchase of goods or services for cryptocurrency would take place without the platform’s involvement or commission. This way, the platform does not impose its services on buyers, always offering an alternative, and significantly decreases the expenses of small-scale sellers compared to the large traditional e-commerce platforms.

As of now, the pool of cryptocurrency holders may be growing rapidly, but it remains insignificant as a proportion of all customers on the e-commerce market. This is why implementing additional payment methods for goods and services is not yet strategically important for the industry giants.

In the large internet companies, any change happens slower than developments in the market. For that reason, smaller players have the opportunity to be among the first to establish themselves in this market.

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NFL and NBC Block Cryptocurrencies from the Super Bowl

AML Bitcoin, a cryptocurrency that stands out in terms of security and compliance with financial regulations, was denied the chance to get this fact out to the American public this week with a humorous Super Bowl ad.

The National Football League and NBC, the network that broadcast Super Bowl LII on Sunday, decided not to accept an ad by AML Bitcoin entitled “North Korea Can’t Steal AML Bitcoin.” The ad showed North Korean dictator Kim Jong-un raging at distraught underlings who, despite previous successes stealing other cryptocurrencies, were unable to hack AML Bitcoin. It ended with the tagline, “Sorry, Dear Leader…”

Although other cryptocurrencies are notoriously vulnerable to hacking and phishing, with no recourse available to the theft victims, AML Bitcoin was designed from the ground up with security and regulatory compliance in mind. It has anti-money-laundering, anti-terrorism and theft resistance built in, and complies with bank secrecy, know-your-customer (KYC) and other laws fighting financial crimes.

The National Football League does not state its reasons for declining Super Bowl advertising. Nonetheless, AML Bitcoin creator Marcus Andrade was irate. In a letter to NFL Commissioner Roger Goodall, the disabled veteran wrote “An ad taking Kim Jong-un, dictator of North Korea, to task in a humorous and biting way should not be offensive to anyone. Our ad reminds viewers that Kim Jong-un and his army of hackers have been stealing billions of dollars of Bitcoin and other digital currencies for the past few years, funding their rogue nuclear weapons programs… our ad points out that, unlike the other digital currencies, the AML BitCoin has been designed with features that prevent his army from stealing it.”

This may be part of a growing trend among skittish media outlets to shy away, for reasons good and bad, from accepting advertising from cryptocurrency companies. Facebook recently announced that it would no longer show ads from products and services “that are frequently associated with misleading or deceptive practices,” among which it included cryptocurrencies, making no distinction among the good-faith and bad-faith players on the market. Facebook held out the hope that it could review the policy as it received more information.

Like any innovative technology, the blockchain technology underlying cryptocurrencies can be put to good uses but can also be used for less salubrious ends. As the value of Bitcoin soared throughout 2017, it was almost inevitable that the frenzy would attract scammers and conmen.

Both business and government have clearly and repeatedly stated the need for a digital currency that can resist fraud and comply with mainstream regulation, and AML Bitcoin takes giant strides to meeting this goal. Their ICO (Initial Coin Offering) has been notably successful, and is currently in phase 3, the public sale of tokens.

AML Bitcoin was created by the NAC Foundation, which has its headquarters in the USA and is a member of the American Bank Association. For more information (including a link to the Super Bowl ad), go to www.AMLBitcoin.com.

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Beta Version of BitsGap.com Goes Live, Allowing Crypto Trading through Multiple Platforms within a Single Interface

BitsGap has just announced the formal release of the beta version of its intuitive crypto trading platform. The platform offers extraordinary features to support trading via many different crypto trading platforms, utilizing just one interface and will be useful to both newbies as well as experienced traders.

BitsGap is pleased to announce that the beta version of their intelligently designed trading platform is now up and running. Unlike most other similar platforms, BitsGap will allow users to trade through many different crypto-trading platforms with just one single interface. Currently, BitsGap is inviting both experienced traders, as well as those, who are just getting into crypto trading, to try out the beta version of this new and unique platform.

The explosive rise of cryptocurrency in recent times has resulted in a significant growth of online currency exchanges and trading platforms, where anyone can profit from market speculations. However, these platforms lack some of the key features that traders look for.

The platform is ideally suited for the beginners in the field of crypto trading, because it comes with a demo mode feature, where users can hone their trading skills without any risk. Interestingly, BitsGap is the very first project in the crypto world where you can practice trading free of charge and without investing any of your own funds.

To make trading more profitable for the seasoned crypto traders, in its fully functional stage, BitsGap will offer a variety of attractive key features, including trading indicators, signals and a portfolio feature, as well as social trading, and much more. At the moment, among the different trading platforms that BitsGap will connect and unify there are: Binance.com, Kraken.com, LiveCoin.net, Poloniex.com, Exmo.com, Yobit.net, Therocktrading.com, Wex.nz, Cryptopia.co.nz, BitFinex.com, and Bitstamp.net, as well as many others yet to come. 

BitsGap was created by a team of industry experts with a decade of experience in trading, asset management, and blockchain technology. Having successfully completed the beta launch of the project, the BitsGap team is confident about delivering a highly efficient online destination, that will take care of diverse requirements of the constantly expanding pool of crypto traders around the world.

“Our vision is to create a trading platform that will address all the needs of both beginners as well as experts. We have already managed to build the only trading platform where you can practice without actually investing anything” said a senior developer from the BitsGap team. “We now invite all crypto enthusiasts to register and participate in our beta testing phase to help refine the platform. We will only have limited slots for this beta version, so hurry up and register as soon as possible, if you want to take part in a unique new project in crypto history.”

The beta version of BitsGap will only be made available to the first five thousand registered users and they will be able to use the service for free until the development stage is fully complete. Upon the completion of the project, the traders will be able to use this platform only on paid subscription basis. However, for those participating in the beta test, BitsGap will provide a free 3 month subscription, as well as a more extended view of arbitrage trading, with a 150 USD limit, in oppose to the standard 40 USD. The demo trading feature will remain free of charge for all users, even after the project release is fully complete. To find out more about BitsGap and register for the beta version, please visit https://bitsgap.com/

About BitsGap: BitsGap is an intuitive crypto trading platform that allows trading via many different crypto trading platforms utilizing just one interface. The most extraordinary feature of this platform is that its demo mode provides an opportunity for the traders to practice trading without making any investment at all. Currently in its beta stage, upon completion, BitsGap will support crypto trading via Binance.com, Kraken.com, LiveCoin.net, Poloniex.com, Exmo.com, Yobit.net, Therocktrading.com, Wex.nz, Cryptopia.co.nz, BitFinex.com, and Bitstamp.net among others.

Website: https://bitsgap.com/

Email:    support@bitsgap.com

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