Category: Floki

Floki’s Valhalla Launches Major Campaign at Dubai’s Mall of the Emirates

Blockchain Game Targets Growing Crypto Audience in the UAE

Valhalla, the blockchain-based Play-to-Earn massively multiplayer online role-playing game (MMORPG) by Floki, has partnered with Dubai’s Mall of the Emirates for a month-long branding campaign. The collaboration, announced on November 13, aims to strengthen Valhalla’s presence in one of the world’s fastest-growing cryptocurrency markets.

From November 15 to December 12, Valhalla’s branding will be featured across 93 digital screens in the Mall of the Emirates, a high-traffic shopping destination that attracts over 111,500 visitors daily. This strategic move provides Valhalla with an opportunity to reach a diverse audience of residents and international tourists.

The Mall of the Emirates, located on Sheikh Zayed Road, is one of Dubai’s most prominent landmarks. Spanning 255,489 square meters, it houses over 630 retail outlets, 80 luxury stores, and 250 flagship brands. Its popular attractions, including Ski Dubai, Magic Planet, and VOX Cinemas, alongside more than 100 dining options, make it a prime location for engaging with a broad demographic.

Expanding in a Key Crypto Market

Valhalla’s campaign in Dubai aligns with the UAE’s position as a leading hub for cryptocurrency adoption. Despite its relatively small population, the UAE recorded $34 billion in cryptocurrency transactions between July 2023 and June 2024, reflecting a 42% year-on-year growth, according to blockchain analytics firm Chainalysis.

Dubai’s rise as a global crypto hub has been supported by initiatives such as the Dubai International Financial Centre (DIFC) and the Virtual Asset Regulatory Authority (VARA), which provide favorable regulatory environments for blockchain enterprises. Valhalla’s campaign at the Mall of the Emirates positions the game to capitalize on this momentum, enhancing awareness of its Play-to-Earn ecosystem.

This initiative builds on Floki’s previous four-week campaign at WAFI Mall in Dubai, which began on November 8 and runs through December 5. By combining efforts across two prominent shopping destinations, Floki aims to strengthen its foothold in Dubai’s competitive crypto market.

The partnership with the Mall of the Emirates underscores Floki’s broader strategy to establish itself as a leading player in the region’s burgeoning blockchain economy.

FLOKI Launches Major Marketing Campaign in Dubai’s WAFI Mall

FLOKI is launching an ambitious four-week marketing campaign at Dubai’s WAFI Mall, showcasing its digital presence across the popular shopping complex from November 8 to December 5. The campaign will display FLOKI’s branding on 18 digital screens strategically located in high-traffic areas of the mall, aiming to connect with a significant daily audience of roughly 19,500 visitors.

The campaign is part of FLOKI’s broader promotional push in Dubai, as the brand seeks to enhance its visibility and engagement in the region. The screens, positioned throughout WAFI Mall’s extensive 2.5 million square feet of retail space, will capture the attention of both local shoppers and international visitors. Known for its unique Egyptian-inspired architecture, WAFI Mall features elaborate sphinx statues, pharaoh sculptures, and pyramid-shaped stained glass, which attract a steady stream of tourists and locals alike.

Since its opening in the early 1990s, WAFI Mall has been a staple of Dubai’s shopping scene, blending retail, dining, and entertainment. The mall hosts a variety of cultural events, exhibitions, and family-friendly attractions like KidZania, alongside popular dining spots including Biella, Asha’s, and the luxury wellness services of Cleopatra’s Spa and Pharaohs’ Club. Nearby, the five-star Raffles Dubai hotel enhances the area’s appeal, offering visitors a luxurious experience and further boosting foot traffic to the mall.

FLOKI, a community-driven cryptocurrency, aims to strengthen its global recognition through strategic marketing initiatives.