FLOKI is launching an ambitious four-week marketing campaign at Dubai’s WAFI Mall, showcasing its digital presence across the popular shopping complex from November 8 to December 5. The campaign will display FLOKI’s branding on 18 digital screens strategically located in high-traffic areas of the mall, aiming to connect with a significant daily audience of roughly 19,500 visitors.
The campaign is part of FLOKI’s broader promotional push in Dubai, as the brand seeks to enhance its visibility and engagement in the region. The screens, positioned throughout WAFI Mall’s extensive 2.5 million square feet of retail space, will capture the attention of both local shoppers and international visitors. Known for its unique Egyptian-inspired architecture, WAFI Mall features elaborate sphinx statues, pharaoh sculptures, and pyramid-shaped stained glass, which attract a steady stream of tourists and locals alike.
Since its opening in the early 1990s, WAFI Mall has been a staple of Dubai’s shopping scene, blending retail, dining, and entertainment. The mall hosts a variety of cultural events, exhibitions, and family-friendly attractions like KidZania, alongside popular dining spots including Biella, Asha’s, and the luxury wellness services of Cleopatra’s Spa and Pharaohs’ Club. Nearby, the five-star Raffles Dubai hotel enhances the area’s appeal, offering visitors a luxurious experience and further boosting foot traffic to the mall.
FLOKI, a community-driven cryptocurrency, aims to strengthen its global recognition through strategic marketing initiatives.