Tag: Floki

Floki’s Valhalla Launches Major Campaign at Dubai’s Mall of the Emirates

Blockchain Game Targets Growing Crypto Audience in the UAE

Valhalla, the blockchain-based Play-to-Earn massively multiplayer online role-playing game (MMORPG) by Floki, has partnered with Dubai’s Mall of the Emirates for a month-long branding campaign. The collaboration, announced on November 13, aims to strengthen Valhalla’s presence in one of the world’s fastest-growing cryptocurrency markets.

From November 15 to December 12, Valhalla’s branding will be featured across 93 digital screens in the Mall of the Emirates, a high-traffic shopping destination that attracts over 111,500 visitors daily. This strategic move provides Valhalla with an opportunity to reach a diverse audience of residents and international tourists.

The Mall of the Emirates, located on Sheikh Zayed Road, is one of Dubai’s most prominent landmarks. Spanning 255,489 square meters, it houses over 630 retail outlets, 80 luxury stores, and 250 flagship brands. Its popular attractions, including Ski Dubai, Magic Planet, and VOX Cinemas, alongside more than 100 dining options, make it a prime location for engaging with a broad demographic.

Expanding in a Key Crypto Market

Valhalla’s campaign in Dubai aligns with the UAE’s position as a leading hub for cryptocurrency adoption. Despite its relatively small population, the UAE recorded $34 billion in cryptocurrency transactions between July 2023 and June 2024, reflecting a 42% year-on-year growth, according to blockchain analytics firm Chainalysis.

Dubai’s rise as a global crypto hub has been supported by initiatives such as the Dubai International Financial Centre (DIFC) and the Virtual Asset Regulatory Authority (VARA), which provide favorable regulatory environments for blockchain enterprises. Valhalla’s campaign at the Mall of the Emirates positions the game to capitalize on this momentum, enhancing awareness of its Play-to-Earn ecosystem.

This initiative builds on Floki’s previous four-week campaign at WAFI Mall in Dubai, which began on November 8 and runs through December 5. By combining efforts across two prominent shopping destinations, Floki aims to strengthen its foothold in Dubai’s competitive crypto market.

The partnership with the Mall of the Emirates underscores Floki’s broader strategy to establish itself as a leading player in the region’s burgeoning blockchain economy.

Floki and TokenFi Unleash Strategic Marketing Blitz in Hong Kong

FLOKI LAUNCHES HONG KONG MARKETING CAMPAIGN ACROSS 69 HIGH-DEFINITION DIGITAL CITY BUSES

Aggressive 2-Month Campaign Aims to Cement Dominance in Asia Amidst Crypto Boom

In a strategic move to fortify their positions in the fast-evolving cryptocurrency landscape, Floki and its sister project, TokenFi, are set to unleash an assertive 2-month marketing campaign in Hong Kong. Positioned as one of the world’s wealthiest cities and a pivotal financial hub, Hong Kong provides the backdrop for what many anticipate to be a groundbreaking crypto bull run.

Timed strategically to coincide with the festive Christmas and New Year period, as well as the forthcoming Chinese New Year in 2024, the campaign seeks to introduce Floki and TokenFi to millions of Hongkongers. This concerted effort aims not only to solidify their dominance in the Asian market but also to expand their brands to a broader audience.

The comprehensive campaign is anticipated to reach an extensive audience, boasting over 53 million impressions. The iconic Hong Kong Tramcar, a symbol of the city’s bustling energy, will prominently feature the brands as it navigates prime routes, passing through Metropolitan Zones, Central HK financial district, Shoppers paradise, and luxury residences between Quarry Bay and Central. Additionally, the brands will grace 69 high-definition digital City Bus screens strategically located in key commercial districts, enhancing visibility near landmarks like Hong Kong Park, Revenue Tower, HSBC, Mandarin Oriental, China Tower, and COFCO Tower.

Scheduled to run from December 17, 2023, to February 13, 2024, this campaign aligns with the perceived onset of what many believe will be a pivotal crypto bull run.