In a strategic move aimed at bolstering its presence in the cryptocurrency market and solidifying its influence in South Korea, Floki, alongside its sister company TokenFi, has forged a significant partnership with the World Table Tennis (WTT) Championships. As the Official Cryptocurrency Partner for the upcoming WTT Champions event in Incheon, South Korea, Floki and TokenFi are set to take center stage in one of the world’s most renowned sporting spectacles.
Scheduled to unfold from March 27th to March 31st at the Mohegan INSPIRE Entertainment Resort, the WTT Champions event is anticipated to capture the attention of audiences worldwide. Building upon previous collaborations with WTT, including sponsorships for WTT Champions Frankfurt 2023 and the ITTF World Team Table Tennis Championships Finals in Busan just last month, Floki and TokenFi are poised to capitalize on this opportunity to enhance their global brand visibility and engagement.
The Incheon tournament will witness the participation of the top 32 men and women table tennis players as they vie for the coveted singles titles, promising an electrifying competition that will resonate with sports enthusiasts globally. With over 580 hours of anticipated broadcast coverage and a potential viewership exceeding 450 million people, coupled with a robust social media presence garnering over 46 million views, the event is primed for extensive exposure.
For Floki, the partnership with the WTT Champions Incheon tournament represents a strategic maneuver aligned with the evolving landscape of cryptocurrency in South Korea. By leveraging this collaboration, Floki aims to cultivate a robust community centered around the shared passion for sports, thereby strengthening its foothold in the region.
With past events yielding over 5.4 million online interactions, the WTT Champions platform presents an ideal avenue for Floki to engage with fans and enthusiasts alike. Moreover, the global table tennis community boasts an impressive following of over 519 million followers, with a significant demographic skew towards younger audiences, including 33% between the ages of 16 and 19 and 42% between 30 and 49.
Table tennis holds a revered status as one of the top four sports in Asia, with its matches broadcasted in more than 500 million households across the continent. Particularly in China, where the sport enjoys a fervent following of 241 million active fans, table tennis has emerged as a cultural cornerstone, dominating the airwaves during the Olympics and captivating audiences on China’s CCTV-5.
With such a formidable presence in Asia, underscored by an expansive fan base and robust viewership figures, Floki finds itself poised for heightened visibility and resonance within the cryptocurrency landscape. As the WTT Champions event unfolds in Incheon, South Korea, all eyes will undoubtedly be on Floki and TokenFi as they embark on this transformative journey at the intersection of sports and digital currency.